Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," "our," or the "Company") collects, uses, discloses, and protects your personal information when you visit our website at lucepizza-eat.digital, place orders, interact with our digital services, or otherwise engage with us. We are committed to protecting your privacy and handling your personal data with transparency, integrity, and in full compliance with applicable United States federal and state privacy laws.

Please read this Privacy Policy carefully. By using our website or services, you acknowledge that you have read, understood, and agree to the practices described in this document. If you do not agree with these terms, please discontinue use of our website and services immediately.

1. About Us

Pizza Luce is a food service business operating in the United States. We are committed to delivering quality food and an exceptional customer experience both in-store and through our digital platforms. Our contact information for all privacy-related inquiries is as follows:

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal information collected by Pizza Luce through:

• Our website located at lucepizza-eat.digital
• Online ordering systems and food delivery platforms we operate or are affiliated with
• Email communications, newsletters, and promotional messages
• In-store loyalty programs, digital kiosks, or point-of-sale systems that capture personal data
• Social media interactions on platforms where we maintain an official presence
• Customer service communications (phone, email, chat)

This Policy does not apply to third-party websites, applications, or services that may be linked to from our website. We encourage you to review the privacy policies of any third-party services you choose to use.

3. Information We Collect

We collect various categories of personal information depending on how you interact with us. Below is a comprehensive breakdown of the types of data we may collect:

3.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Mailing and delivery address (including zip code, city, and state)
• Date of birth (where age verification is required)
• Username and password for account access

3.2 Payment and Transaction Information

To process your food orders and payments, we collect:

• Payment card details (processed securely through third-party payment processors; we do not store full card numbers)
• Billing address
• Order history and transaction records
• Refund and dispute history

All payment information is processed using industry-standard encryption and is handled in compliance with the Payment Card Industry Data Security Standard (PCI-DSS).

3.3 Usage and Behavioral Data

When you visit our website, we automatically collect certain technical and behavioral data, including:

• Pages visited, time spent on each page, and navigation paths
• Search queries entered on our website
• Menu items viewed, added to cart, or purchased
• Clickstream data and interaction logs
• Referral URLs (the website that directed you to ours)
• Time and date of your visit

3.4 Device and Technical Information

We automatically receive technical information from your device and browser, including:

• IP address
• Browser type and version
• Operating system and device type (desktop, mobile, tablet)
• Screen resolution and language settings
• Device identifiers and mobile advertising IDs
• Geolocation data (if you grant permission, used to suggest nearby locations or enable delivery services)

3.5 Cookie and Tracking Technology Data

We use cookies, web beacons, pixels, and similar technologies to collect data about your browsing behavior. For full details on how we use cookies, please refer to Section 9 of this Policy.

3.6 Communications and Feedback

When you contact us or engage with our brand, we may collect:

• Content of emails, messages, or chat conversations
• Customer service inquiry records
• Survey responses and feedback submissions
• Reviews and ratings submitted on our platform
• Social media comments and messages directed to us

3.7 Loyalty Program and Promotional Data

If you participate in our loyalty or rewards programs, we collect:

• Reward points balance and redemption history
• Promotional offer engagement (coupons used, offers viewed)
• Marketing preferences and opt-in/opt-out records

4. How We Use Your Information

Pizza Luce uses the personal information we collect for the following purposes, all of which are grounded in legitimate business interests, contractual necessity, legal compliance, or your consent:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including delivery and pickup coordination
• Managing your account and providing access to order history
• Processing payments and issuing refunds or credits
• Confirming orders and sending transactional communications (e.g., order confirmations, delivery updates)
• Providing customer support and resolving disputes

4.2 Marketing and Promotional Communications

• Sending newsletters, promotional emails, and special offers (with your consent or where permitted by law)
• Notifying you about new menu items, seasonal promotions, or events
• Delivering targeted advertisements on third-party platforms based on your browsing and purchase history
• Personalizing offers and recommendations based on your ordering preferences

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any email we send, or by contacting us directly at [email protected]. Opting out of marketing does not affect transactional communications.

4.3 Analytics and Website Improvement

• Analyzing website traffic patterns to improve site navigation and usability
• Monitoring the performance of our online ordering system
• Conducting A/B testing and user experience research
• Generating aggregated, anonymized reports about user behavior
• Identifying and resolving technical errors or security vulnerabilities

4.4 Legal Compliance and Safety

• Complying with applicable federal and state laws, regulations, and legal obligations
• Responding to lawful requests from law enforcement or government authorities
• Detecting, investigating, and preventing fraudulent transactions or unauthorized access
• Enforcing our Terms of Service and other agreements
• Protecting the rights, property, and safety of Pizza Luce, our employees, and our customers

4.5 Business Operations

• Managing internal administrative functions, including accounting and auditing
• Evaluating potential business partnerships or acquisitions
• Training staff using anonymized or aggregated customer interaction data

5. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for their own direct marketing purposes. However, we do share information in the following circumstances:

5.1 Service Providers and Business Partners

We work with trusted third-party vendors who assist us in operating our business. These service providers are contractually obligated to protect your data and may only use it for the specific purposes we authorize. Categories of service providers include:

• Payment Processors: Secure processing of credit/debit card transactions (e.g., Stripe, Square)
• Delivery Platforms: Third-party delivery services that fulfill your food orders
• Email Marketing Platforms: Services used to send promotional and transactional emails
• Analytics Providers: Tools such as Google Analytics that help us understand website usage
• Cloud Hosting Providers: Services that host our website, databases, and application infrastructure
• Customer Support Tools: Platforms that facilitate our helpdesk and live chat services

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information when we believe in good faith that disclosure is required or permitted by law, including:

• Compliance with a subpoena, court order, or other legal process
• Cooperation with law enforcement investigations
• Responding to lawful requests from regulatory or government agencies
• Protecting against imminent harm to public safety

5.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, asset sale, reorganization, bankruptcy, or similar business transaction, your personal information may be transferred to the acquiring entity as part of the transaction. We will notify you of any such change in ownership via a prominent notice on our website or by direct communication, and any successor entity will be bound by the terms of this Privacy Policy.

5.4 With Your Consent

We may share your information with additional third parties where you have given us explicit consent to do so, such as co-branded promotions or referral programs.

5.5 Aggregated and De-identified Data

We may share aggregated, anonymized, or de-identified data — which cannot reasonably be used to identify you — with partners, advertisers, or the public for research, marketing analysis, or industry reporting purposes.

6. Data Security Measures

Protecting your personal information is a top priority at Pizza Luce. We implement a comprehensive set of technical, administrative, and physical safeguards to protect your data from unauthorized access, disclosure, alteration, or destruction, including:

6.1 Technical Safeguards

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) or Transport Layer Security (TLS) protocols.
• Secure Payment Processing: Payment data is processed through PCI-DSS compliant payment gateways. We do not store full payment card numbers on our servers.
• Access Controls: Personal data is accessible only to authorized personnel with a legitimate business need.
• Firewalls and Intrusion Detection: Our systems are protected by enterprise-grade firewalls and monitoring tools.
• Data Encryption at Rest: Sensitive data stored in our databases is encrypted.

6.2 Administrative Safeguards

• Regular employee training on data privacy and security best practices
• Internal data access policies and privacy compliance reviews
• Vendor due diligence and contractual data processing agreements
• Incident response procedures for data breach detection and notification

6.3 Physical Safeguards

• Restricted access to server rooms and data infrastructure
• Secure disposal of physical records containing personal data

7. Your Privacy Rights

Depending on your state of residence within the United States, you may have various rights regarding your personal information. We honor these rights in compliance with applicable federal and state laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and similar state-level privacy statutes.

7.1 Rights Available to All Users

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct inaccurate or incomplete personal information.
• Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions (e.g., where retention is required by law or for completing a transaction).
• Right to Opt Out of Marketing: You may opt out of receiving marketing communications at any time.
• Right to Non-Discrimination: We will not deny you services, charge you different prices, or provide a different level of service because you exercised your privacy rights.

7.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the CCPA/CPRA:

• Right to Know: The right to request disclosure of the specific categories and pieces of personal information we have collected about you in the past 12 months, including the sources of collection, business purposes, and third parties with whom it was shared.
• Right to Delete: The right to request deletion of personal information we have collected, subject to applicable exceptions.
• Right to Correct: The right to request correction of inaccurate personal information.
• Right to Opt Out of Sale or Sharing: The right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. We do not sell personal information as defined under the CCPA.
• Right to Limit Use of Sensitive Personal Information: The right to limit our use of sensitive personal information to purposes necessary for providing our services.
• Right to Data Portability: The right to receive your data in a portable, readily usable format.

To exercise your California privacy rights, please submit a verifiable consumer request to us at [email protected]. We will respond to verified requests within 45 days, with a possible 45-day extension where necessary.

7.3 How to Submit a Privacy Rights Request

You may submit a request to exercise any of the above rights by:

• Email: [email protected] — include "Privacy Rights Request" in the subject line
• Website: lucepizza-eat.digital

We may need to verify your identity before processing your request. This may include confirming your email address, account credentials, or other identifying information to prevent unauthorized access to your data.

7.4 Authorized Agents

California residents may designate an authorized agent to submit privacy requests on their behalf. We will require proof of the agent's authority (such as a signed authorization letter) and may still contact you directly to verify your identity.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Our general data retention guidelines are as follows:

When your data is no longer needed, we will securely delete or anonymize it in accordance with our data disposal procedures.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content. By continuing to use our website, you consent to the use of cookies in accordance with this section and our Cookie Policy.

9.1 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly (e.g., shopping cart, login sessions). These cannot be disabled without affecting core functionality.
• Performance and Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics). Data collected is aggregated and anonymized.
• Functional Cookies: Remember your preferences such as language settings, saved addresses, and past orders.
• Marketing and Targeting Cookies: Used to deliver relevant advertisements to you on our website and third-party platforms. These cookies track your browsing behavior across sites.

9.2 Managing Your Cookie Preferences

You can manage your cookie preferences through your browser settings or by using our on-site cookie consent tool where available. Please note that disabling certain cookies may affect the functionality of our website. For more information about how we use cookies, please review our full Cookie Policy available on our website.

9.3 Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals to websites. Currently, there is no universally accepted standard for responding to DNT signals, and our website does not alter its data collection practices in response to such signals. We will continue to monitor developments in this area and update our practices accordingly.

10. Children's Privacy

Our website and services are intended for individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 13, in compliance with the Children's Online Privacy Protection Act (COPPA).

If you are a parent or legal guardian and believe that your child under the age of 13 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon verification, we will promptly delete any such information from our records.

We also do not knowingly process personal data of minors between the ages of 13 and 17 for targeted advertising purposes, consistent with applicable state laws including the California Consumer Privacy Act (CCPA/CPRA).

11. International Data Transfers

Pizza Luce is based in the United States, and your personal information is primarily processed and stored on servers located within the United States. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in a country where data protection laws may differ from those in your home country.

By using our website and services, you consent to the transfer of your information to the United States. We take steps to ensure that any international data transfers are conducted in compliance with applicable data protection laws, including implementing appropriate contractual safeguards where required.

We also comply with applicable FTC regulations and U.S. federal guidelines regarding the handling of consumer data received from international users.

12. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, delivery apps, or other external services. These third-party services have their own independent privacy policies, and we are not responsible for their content, practices, or privacy measures. We strongly encourage you to review the privacy policy of any third-party website you visit through links on our platform.

This Privacy Policy applies solely to information collected by Pizza Luce through our own website and services. It does not govern the practices of third-party platforms, even if we have an official presence on those platforms (e.g., Facebook, Instagram, Yelp, DoorDash, Uber Eats).

13. Legal Basis for Processing (Federal Consumer Protection Framework)

Under the Federal Trade Commission (FTC) Act, we are committed to fair information practices and ensuring that our data collection and use practices are not unfair or deceptive to consumers. Our data processing activities are grounded in:

• Contractual Necessity: Processing necessary to fulfill your food orders and deliver our services
• Legitimate Business Interests: Analytics, fraud prevention, and operational improvements that do not override your fundamental privacy rights
• Legal Obligation: Compliance with tax laws, financial regulations, and law enforcement requirements
• Consent: Marketing communications and optional features where we have obtained your explicit opt-in

14. How to File a Complaint

If you believe that we have not handled your personal information in accordance with this Privacy Policy or applicable privacy laws, we encourage you to contact us first so that we can attempt to resolve your concern:

If you are not satisfied with our response, you may file a complaint with the relevant data protection or consumer protection authority. In the United States, you may contact:

• Federal Trade Commission (FTC): The FTC handles complaints about unfair or deceptive business practices, including privacy violations. You may file a complaint at reportfraud.ftc.gov or call 1-877-FTC-HELP (1-877-382-4357).
• State Attorney General: Residents of each U.S. state may also file complaints with their respective state attorney general's office. Many states, including California, have dedicated consumer privacy units.
• California Attorney General (for California Residents): You may file a CCPA-related complaint at oag.ca.gov/privacy/ccpa.
• California Privacy Protection Agency (CPPA): California residents may also contact the CPPA at cppa.ca.gov for privacy-related matters under the CPRA.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, legal obligations, or industry standards. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised policy on our website at lucepizza-eat.digital
• Where appropriate, notify you by email or via a prominent notice on our website

Your continued use of our website or services after the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please do not hesitate to reach out to us:

We are committed to responding to all privacy inquiries within a reasonable timeframe and in compliance with applicable U.S. privacy laws. Thank you for trusting Pizza Luce with your personal information. Your privacy is important to us, and we are dedicated to handling it responsibly.